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SAP Newsbyte: SAP SE (NYSE: SAP) today announced plans to accelerate the position of the SAP® Hybris® Marketing Cloud solution with the acquisition of Abakus, a cloud-based solution for cross channel marketing measurement and optimization.Abakus integrates marketing and customer data, organizes it, measures incremental value and optimizes performance.

Abacus Cambridge Partners is one of the larger SAP implementation partners in the Middle East and North Africa (MENA). The SAP Gold partner has hundreds of SAP projects under its belt in the region, across industries including energy & utilities, financial services, manufacturing, retail, telecommunications and the public sector. Abacus has affiliations and strategic alliances with leading global brands and service providers (including SAP, Mercer, Sybase (a SAP company), Fragomen, Oracle and ExelSys). We were PricewaterhouseCoopers (PwC) Consulting Pakistan up until 2003 when PwC was restructured globally and its consulting arm divested in compliance with Sarbanes-Oxley Act. Почему ABAQUS? На российском рынке CAE-решений сложилась парадоксальная ситуация: самый популярный и мощный продукт расчета прочности в  28 Aug 2019 A structured comparison of 15 key attribution features between Roivenue and SAP Hybris (Abakus).

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SAP has expanded its SAP Hybris Marketing Cloud portfolio with the acquisition of Abakus, a cloud-based cross-channel marketing platform. Abakus integrates marketing and customer data, organizing it and measuring incremental data, enabling marketers to improve customer acquisition and retention, according to SAP. Abakus is pleased to announce its acquisition by SAP, the fastest growing enterprise cloud company. The combination of Abakus with SAP Hybris Marketing Cloud, which includes customer profiling and responsive journey management, will allow brands to optimize marketing performance and understand customer interactions across all devices. The combination of Abakus’ marketing and performance management solutions with the SAP Hybris Marketing Cloud solution, including customer profiling and responsive journey management, will allow marketers to understand customer interactions across channels and increase marketing efficiency. Date: December 2016.

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На российском рынке CAE-решений сложилась парадоксальная ситуация: самый популярный и мощный продукт расчета прочности в  28 Aug 2019 A structured comparison of 15 key attribution features between Roivenue and SAP Hybris (Abakus).

It also gives SAP more clout to help companies manage their opt-ins amid looming privacy developments like the General Data Protection Regulation (GDPR). Cross-platform identity management and attribution – via SAP's acquisition of Abakus last December – are also selling points for the SAP Hybris Marketing Cloud. The best business software meets today’s needs and allows for future growth – without costly integration. SAP is recognized a Leader across its portfolio, so you don’t have to compromise. Founded in 1991, ABAKUS IT-SOLUTIONS has always exclusively excelled at selling IT equipment, and installation and support services. Philippe Houssier joined the company in 2012, when he implemented a very ambitious strategic business development plan, and created two new activities: providing IT experts and developing projects.
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SAP recently announced it has signed an agreement to acquire Abakus, a marketing attribution company that measures the customer’s journey across all channels to ensure marketers are optimizing marketing spend. The acquisition is expected to close in early 2017. Founded in 2013, Abakus is a relatively young company yet its clientele includes some of the world’s most recognizable brands.

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SAP has expanded its SAP Hybris Marketing Cloud portfolio with the acquisition of Abakus, a cloud-based cross-channel marketing platform. Abakus integrates marketing and customer data, organizing it and measuring incremental data, enabling marketers to improve customer acquisition and retention, according to SAP. About Us. Since 1987, Abacus has pioneered the business transformation services industry in Pakistan.